{"id":855,"date":"2016-01-20T19:37:26","date_gmt":"2016-01-20T18:37:26","guid":{"rendered":"http:\/\/bicon.li\/?p=855"},"modified":"2026-03-02T12:04:37","modified_gmt":"2026-03-02T11:04:37","slug":"digital-wealth-management-2-0-building-blocks","status":"publish","type":"post","link":"https:\/\/bicon.li\/en\/2016\/01\/20\/digital-wealth-management-2-0-building-blocks\/","title":{"rendered":"Digital Wealth Management 2.0 Building Blocks"},"content":{"rendered":"
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A lot has been written about robo advisors like betterment.com<\/a>, wealthfront.com<\/a> etc. (An overview of US robo advisors can be found here<\/a>).
\nThey have certainly puzzled (to avoid the word disrupt) bricks and mortar wealth managers and private banks. But at the end of the day due to the high grade of automation, they all look and work quite uniformly. This raises the question of whether there are differentiators in digital asset management besides pricing? Or in other words, what are the next building blocks in robo advising?<\/p>\n

User Journey and Education<\/h3>\n

The user journey is missing. For people without investment background, an easy-to-understand and attractive introduction to the topic of serious investing will be needed to acquire clients. In addition, the beginning of the journey should be entertaining and stimulate the appetite for long term investing.<\/p>\n

Investment Profile Determination<\/h3>\n

Further I see a more individualized approach in determining the client\u2019s investment profile and strategy, based on intelligent questionnaires as well as AI based analysis of transaction history, social media and the like.<\/p>\n

Enhanced Asset Allocations and Smart Beta<\/h3>\n

On the investment side one possible trend I see is that robo advisors will use enhanced asset allocations and try to achieve smart beta<\/a>\u00a0with add-ons like:<\/p>\n