{"id":1015,"date":"2016-10-22T15:45:05","date_gmt":"2016-10-22T13:45:05","guid":{"rendered":"http:\/\/bicon.li\/?p=1015"},"modified":"2026-01-12T10:56:05","modified_gmt":"2026-01-12T09:56:05","slug":"middlemen-are-the-new-stars","status":"publish","type":"post","link":"https:\/\/bicon.li\/en\/2016\/10\/22\/middlemen-are-the-new-stars\/","title":{"rendered":"Middlemen are the new Stars. How much longer?"},"content":{"rendered":"

Disintermediation, the removal of intermediaries from a supply chain, was a popular concept during the early days of the Internet and remains a frequently cited idea in discussions about technological disruption. Similarly, the contemporary observation that leading platforms in hospitality, transportation, and other sectors operate without owning assets highlights the transformative power of digital technology. However, a closer examination reveals that these narratives may oversimplify the reality. This article explores the enduring and evolving role of intermediaries in the digital economy, their significance as facilitators rather than eliminators, and the potential implications of emerging technologies like blockchain on this dynamic.
<\/p>\n\n\n\n

Introduction<\/h3>\n\n\n\n

The Internet has undoubtedly transformed global markets, reshaping how demand meets supply. Disintermediation was heralded as a key feature of this transformation, with the assumption that digital technology would render traditional intermediaries obsolete. Yet, contrary to early predictions, intermediaries have not vanished; instead, they have evolved into powerful gatekeepers, leveraging technology to dominate entire sectors. Platforms like Booking.com, Airbnb, and Uber epitomize this trend, serving as intermediaries that efficiently connect consumers with service providers while themselves owning no tangible assets.
<\/p>\n\n\n\n

The New Middlemen<\/h3>\n\n\n\n

The claim that \"the biggest hotel company owns no hotels\" or \"the biggest taxi company owns no cars\" reflects the efficiency and scalability of digital intermediaries. These platforms capitalize on network effects, data analytics, and user experience design to monopolize matchmaking between supply and demand. They differ from traditional middlemen in their reliance on digital infrastructure rather than physical storefronts, yet their intermediary role remains central. Booking.com is not a hotel, Airbnb is not a property owner, and Uber is not a taxi company; they are brokers that extract value by enabling transactions.<\/p>\n\n\n\n

The persistence of intermediaries challenges the notion that the Internet \"cut out the middlemen.\" Instead, it demonstrates how intermediaries have adapted to the digital era, becoming indispensable facilitators of the modern economy. The assets \u2013 hotel rooms, homes, or cars \u2013 remain owned by individuals or smaller entities.<\/p>\n\n\n\n

\n

The platforms have simply streamlined how these assets are accessed, creating the illusion of disintermediation while profiting handsomely from their intermediary position.
<\/p>\n<\/blockquote>\n\n\n\n

The Future of Intermediaries: Blockchain and Decentralization<\/h3>\n\n\n\n

The question arises whether the dominance of these digital intermediaries represents a lasting trend or if emerging technologies like blockchain could disrupt their monopoly. Blockchain, with its decentralized and transparent nature, holds promise as a tool for creating peer-to-peer marketplaces that bypass traditional intermediaries. Platforms powered by blockchain could, in theory, allow users to transact directly, reducing fees and empowering participants on both the supply and demand sides.<\/p>\n\n\n\n

However, blockchain's potential to displace digital intermediaries is not without challenges. Trust, user adoption, and regulatory hurdles remain significant barriers. While the technology offers a framework for decentralized marketplaces, its effectiveness depends on widespread adoption and a cultural shift toward decentralized governance. Additionally, intermediaries often provide value-added services such as dispute resolution, quality assurance, and customer support, which may be difficult to replicate in purely decentralized systems.<\/p>\n\n\n\n

Conclusion<\/h3>\n\n\n\n
\n

Far from eliminating intermediaries, the digital age has amplified their role, creating new types of middlemen that dominate key sectors of the global economy. These intermediaries have redefined the nature of their function, integrating technology to enhance efficiency and scale. While blockchain and similar innovations offer intriguing possibilities for decentralization, their disruptive potential remains uncertain.<\/p>\n<\/blockquote>\n\n\n\n

The Internet did not eliminate intermediaries; it reinvented them. Whether blockchain or other technologies will significantly disrupt their dominance remains to be seen. <\/p>\n\n\n\n

\n

For now, middlemen are not just surviving \u2013 they are thriving as the orchestrators of the modern digital economy.<\/p>\n<\/blockquote>\n\n\n\n

Perhaps the updated saying should be: \"The biggest travel agency owns no hotel beds, but it owns the ecosystem that connects millions to them.\" Not as catchy, perhaps, but certainly more accurate.<\/p>","protected":false},"excerpt":{"rendered":"

Disintermediation, the removal of intermediaries from a supply chain, was ... <\/p>\n

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Artikel lesen","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/bicon.li\/en\/category\/blockchain\/\" class=\"advgb-post-tax-term\">Blockchain<\/a>","<a href=\"https:\/\/bicon.li\/en\/category\/innovation\/\" class=\"advgb-post-tax-term\">Innovation<\/a>","<a href=\"https:\/\/bicon.li\/en\/category\/strategy\/\" class=\"advgb-post-tax-term\">Strategie & Zukunft<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blockchain<\/span>","<span class=\"advgb-post-tax-term\">Innovation<\/span>","<span class=\"advgb-post-tax-term\">Strategie & Zukunft<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/bicon.li\/en\/category\/strategy\/\" class=\"advgb-post-tax-term\">Ausgew\u00e4hlter Beitrag<\/a>","<a href=\"https:\/\/bicon.li\/en\/category\/strategy\/\" class=\"advgb-post-tax-term\">English<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Ausgew\u00e4hlter Beitrag<\/span>","<span class=\"advgb-post-tax-term\">English<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 5 months ago"},"absolute_dates":{"created":"Posted on 2016-10-22","modified":"Updated on 2026-01-12"},"absolute_dates_time":{"created":"Posted on 2016-10-22 15:45","modified":"Updated on 2026-01-12 10:56"},"featured_img_caption":"","series_order":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9UXv9-gn","jetpack-related-posts":[{"id":4131,"url":"https:\/\/bicon.li\/en\/2022\/01\/11\/blockchain-and-wealth-management\/","url_meta":{"origin":1015,"position":0},"title":"Centro Law Expert Guest Series: Blockchain and Wealth Management","author":"Volkmar Ritter","date":"2022-01-11","format":false,"excerpt":"What to expect from blockchain applications when it comes to wealth management? Will Blockchain Technology disrupt Wealth Management? So far, the wealth management industry has primarily escaped disruption by blockchain technology. Presumably, challenges in scalability, regulatory uncertainty, and a cautious new technology adoption approach are some reasons. Meanwhile, wealth owners\u2026","rel":"","context":"In "BICon News"","block_context":{"text":"BICon News","link":"https:\/\/bicon.li\/en\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/01\/WM-blockchain.jpg?fit=1200%2C591&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/01\/WM-blockchain.jpg?fit=1200%2C591&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/01\/WM-blockchain.jpg?fit=1200%2C591&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/01\/WM-blockchain.jpg?fit=1200%2C591&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/01\/WM-blockchain.jpg?fit=1200%2C591&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6363,"url":"https:\/\/bicon.li\/en\/2023\/10\/11\/the-evolution-of-banking-key-technologies-shaping-the-future\/","url_meta":{"origin":1015,"position":1},"title":"The Evolution of Banking (Part II): Key Technologies Shaping the Future","author":"Volkmar Ritter","date":"2023-10-11","format":false,"excerpt":"The banking industry, once characterized by its traditional bricks and mortar establishments is undergoing a radical transformation. This metamorphosis is driven by technological advancements that are reshaping the way financial institutions operate and serve their customers. In the second part of the series \"The Evolution of Banking\" I will delve\u2026","rel":"","context":"In "Artificial Intelligence"","block_context":{"text":"Artificial Intelligence","link":"https:\/\/bicon.li\/en\/category\/artificialintelligence\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/12\/img_8793.jpg?fit=604%2C340&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/12\/img_8793.jpg?fit=604%2C340&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2022\/12\/img_8793.jpg?fit=604%2C340&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1274,"url":"https:\/\/bicon.li\/en\/2017\/06\/19\/the-full-potential-of-the-blockchain\/","url_meta":{"origin":1015,"position":2},"title":"The Full Potential of the Blockchain","author":"Volkmar Ritter","date":"2017-06-19","format":false,"excerpt":"If you look at the blockchain from a technical perspective and focus on a distributed ledger\/database which is slower and less performant than a conventional centralized database you will miss the point. The real \"sex appeal\" of the blockchain is that no central authority is needed and therefore no central\u2026","rel":"","context":"In "Blockchain"","block_context":{"text":"Blockchain","link":"https:\/\/bicon.li\/en\/category\/blockchain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2021\/01\/img_6445.jpg?fit=800%2C543&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2021\/01\/img_6445.jpg?fit=800%2C543&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2021\/01\/img_6445.jpg?fit=800%2C543&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2021\/01\/img_6445.jpg?fit=800%2C543&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1050,"url":"https:\/\/bicon.li\/en\/2016\/10\/19\/the-new-data-economy-enabled-by-the-blockchain\/","url_meta":{"origin":1015,"position":3},"title":"The new Data Economy enabled by the Blockchain","author":"Volkmar Ritter","date":"2016-10-19","format":false,"excerpt":"Data is the new oil. You've probably heard this saying more than once. So, why are we giving it away for free? Facebook currently has a market capitalisation of 374 billion USD simply for having the largest database of personal information (or CRM system, if you prefer). Every day, we\u2026","rel":"","context":"In "Blockchain"","block_context":{"text":"Blockchain","link":"https:\/\/bicon.li\/en\/category\/blockchain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/11\/StockSnap_3OEXFDXO6K-e1478460441505.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/11\/StockSnap_3OEXFDXO6K-e1478460441505.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/11\/StockSnap_3OEXFDXO6K-e1478460441505.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/11\/StockSnap_3OEXFDXO6K-e1478460441505.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/11\/StockSnap_3OEXFDXO6K-e1478460441505.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6433,"url":"https:\/\/bicon.li\/en\/2023\/09\/12\/the-evolution-of-banking-from-digitization-to-digital-transformation\/","url_meta":{"origin":1015,"position":4},"title":"The Evolution of Banking (Part I): From Digitization to Digital Transformation","author":"Volkmar Ritter","date":"2023-09-12","format":false,"excerpt":"The progression from the digitization of analogue information to the comprehensive digital transformation marks a revolutionary shift in the banking sector. This article (first part of a series) explores this journey, focusing on pivotal moments that led from the mere conversion of physical records into digital formats to a profound,\u2026","rel":"","context":"In "Digitale Transformation"","block_context":{"text":"Digitale Transformation","link":"https:\/\/bicon.li\/en\/category\/digitaltransformation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2023\/11\/Digital-Evolution-in-Banking.webp?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2023\/11\/Digital-Evolution-in-Banking.webp?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2023\/11\/Digital-Evolution-in-Banking.webp?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2023\/11\/Digital-Evolution-in-Banking.webp?fit=1200%2C686&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2023\/11\/Digital-Evolution-in-Banking.webp?fit=1200%2C686&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":909,"url":"https:\/\/bicon.li\/en\/2016\/02\/15\/the-future-stars-of-fintech\/","url_meta":{"origin":1015,"position":5},"title":"The Future Stars of Fintech","author":"Volkmar Ritter","date":"2016-02-15","format":false,"excerpt":"In search for a comprehensive framework to classify the Fintech Universe, which does not simply show a grouping of nice logos, I ended up with the classic 2x2 diagram. First let me explain the two dimensions for clustering: Added Efficiency and Automation The x-axis \u200eis specified as the added efficiency\u2026","rel":"","context":"In "Blockchain"","block_context":{"text":"Blockchain","link":"https:\/\/bicon.li\/en\/category\/blockchain\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/02\/FintechStars.jpg?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/02\/FintechStars.jpg?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/02\/FintechStars.jpg?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/02\/FintechStars.jpg?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bicon.li\/wp-content\/uploads\/2016\/02\/FintechStars.jpg?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"publishpress_future_action":{"enabled":false,"date":"2026-06-19 23:40:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":0,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bicon.li\/en\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}